What to Wear for Your Brand Photoshoot: A Confident Style Guide
Your brand photoshoot is more than just a photoshoot—it’s a chance to visually communicate your personality, professionalism, and brand story. But one of the biggest questions I hear from clients is: “What should I wear?”
Choosing the right outfit can make a huge difference in how you feel and how your brand is perceived. This guide will help you select the perfect wardrobe, so you look and feel confident while staying true to your brand identity.
Dressing with Purpose: Aligning Your Outfit with Your Brand Identity
Your clothing should reflect your brand’s personality and the message you want to send to potential clients. Are you a bold, energetic entrepreneur? A polished, luxury real estate agent? A creative, approachable coach?
Think about how you want your audience to feel when they see your photos. Classic and professional? Fun and approachable? Your wardrobe should align with that vision.
Pro tip: Choose pieces that make you feel comfortable and empowered—confidence is key!
The Power of Color: Choosing a Wardrobe That Matches Your Brand Palette
Your brand colors play a huge role in your visual identity, and incorporating them into your outfits can create a cohesive and professional look.
If you have a brand color palette, select clothing in those shades to reinforce your brand’s aesthetic.
Neutral tones (whites, grays, beige, or black) work well as base pieces and can complement your brand colors without overpowering them.
Avoid overly busy patterns or distracting logos that don’t align with your brand.
Pro tip: If you’re not sure which colors to wear, think about the tones that appear in your website, logo, and social media branding!
Seasonal Style: Dressing for the Time of Year & Flattering Your Features
The season of your photoshoot can influence what looks best on camera. Light, airy fabrics work beautifully in spring and summer, while richer textures like wool and layers shine in fall and winter. Just be mindful when choosing seasonal styles the images posted may not be currently in season. Ways to work around this issue are to keep the styling choices season neutral or to plan on two photo shoots to create content for multiple seasons.
Beyond the season, consider what colors flatter your skin tone, hair, and eye color. Wearing colors that complement your natural features can make you glow on camera!
Pro tip: If you're unsure, soft jewel tones or earth tones tend to be universally flattering and timeless.
Ready to Look Your Best for Your Brand Photoshoot?
Your outfit is a key part of telling your brand’s story. By dressing in alignment with your brand identity, incorporating your brand colors, and choosing seasonally-appropriate, flattering tones, you’ll create a polished and professional look that truly represents you.
Still unsure what to wear? Let’s chat! I offer a free discovery call to help you plan every detail of your brand session—including wardrobe guidance.
